MY CAPS LOCK IS ON Producing independent film in Seattle, Los Angeles and beyond.

Flash and Marketing

I've been working on a new post about IPTV but it's going to have to wait. I really do believe there's a paradigm shift coming in distribution models for independent filmmakers though. In the meantime I thought I'd post a bit about my experiences making my website "embedder" friendly. What do I mean by that? Well, it all boils down to Flash. Youtube, Vimeo, Revver, CollegeHumor... the all use a form of Flash file for their video. This reduces file size and makes the file very compatible across many different browsers and operating systems.

The small file size also allows the creator to allow the user to copy a short embed code to paste the video into their favorite blog or social networking page! Over the next few weeks I'm going to be testing some software and eventually updating ALL of my videos with Flash rather than Quicktime. In some cases there will still be downloadable high-resolution versions of the videos as well.

Below you can see the fruit of my labor thus far. Feel free to compare it to the Quicktime version found on my video page!